The Thinking Partner
A newsletter for business leaders who are asking the questions nobody else will.
I write about the things business owners think about but rarely say out loud. The tension between growing and staying small. The decisions that keep you up at night. What AI actually means for the business you've built. The gap between that business and the life you actually wanted.
It’s not a how-to newsletter. It's a thinking partner in your inbox. If you’re a business owner who’s ready for more honest conversation about what you’re building and why, you’ll feel right at home.
What I've Been Thinking About
Here are a few pieces to give you a feel for what lands in your inbox.
The Loneliest Job in the Business. Most business owners can tell you about the wins and the team that made them happen. Fewer will tell you about the 2 a.m. decisions they carry alone — the people calls nobody else can make, and nobody else fully understands. This one's about why that isolation is structural rather than personal, and why making the hard calls alone was never actually the job.
The Promotion Nobody Warned You About You delegated everything right and still ended up in a role that doesn't fit. When the most important thing on your list never gets done, it's not a time management problem. It might be a meaning problem.
Adopting AI Can't Be the Whole Strategy. Most agency founders can tell you they're embracing AI. Fewer can tell you what their business is supposed to look like once they have. This one's about the question hiding underneath the adoption rush — what your business is actually for — and why no amount of new tools will answer it for you.