The Thinking Partner
A newsletter for agency leaders who are asking the questions nobody else will.
I write about the things agency leaders think about but rarely say out loud. The tension between growing and staying small. The decisions that keep you up at night. The gap between the business you built and the life you actually wanted.
It’s not a how-to newsletter. It’s a thinking-with-you newsletter. If you’re an agency founder who’s ready for more honest conversation about what you’re building and why, you’ll feel right at home.
What I've Been Thinking About
Here are a few pieces to give you a feel for what lands in your inbox.
Your Agency Has a Purpose. Do You? Most agency founders can tell you exactly what their business does. Fewer can tell you what their life is supposed to look like. This one's about designing the life first and letting the business serve it — not the other way around.
The Promotion Nobody Warned You About You delegated everything right and still ended up in a role that doesn't fit. When the most important thing on your list never gets done, it's not a time management problem. It might be a meaning problem.
Simplify or Scale: It's Not the Binary You Think It Is Everyone says you have two options: stay lean or go big. Both options have fatal flaws in 2026. This piece breaks down why the framing itself is the problem — and what to do instead.