Let’s face it: the agency world isn’t just shifting—it’s doing somersaults. Over the past year, agencies have faced downsizing, economic uncertainty, and the ever-expanding influence of AI. While some are cautiously experimenting and others are ignoring the shifts altogether (ostrich, anyone?), one thing is clear: change is non-negotiable.

For those ready to lean in, 2025 offers immense opportunity. The question is: are you ready to reimagine what’s possible?